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From identity to impact: communication for the 2025 Women in Cybersecurity Bootcamp

Innovation and Technology

EuroAFF is proud to support the Women in Cyber-Security Executive Bootcamp 2025 (24–28 November 2025) as a communication partner, ensuring the initiative is positioned clearly, credibly, and with the reach it deserves.

This bootcamp is designed for women managers, directors, and top managers who want a business-level understanding of cybersecurity, how cyber risk impacts operations, reputation, compliance, and financial performance, and how leadership can set the right governance, priorities, and culture. Organised by Ukraine Platform,  Ministry of the Economy Luxembourg, Luxembourg House of Cybersecurity, Women Cyber Force, SnT, Interdisciplinary Centre for Security, Reliability and Trust, SET University, Women4Cyber Luxembourg (W4C Luxembourg), National Cybersecurity Competence Center - Luxembourg (NC3),  RFA, the programme blends executive briefings, real case studies and practical workshops into a five-day hybrid format in Luxembourg and online.

The objective is to build a consistent public narrative and a strong participant journey from first awareness to registration, attendance, and post-event community, so that the bootcamp becomes a recognised reference in Luxembourg and the wider European ecosystem.

EuroAFF contributions to the bootcamp include:

1) Visual identity and brand system

A complete visual identity has been created to give the bootcamp a professional, modern and trustworthy presence. This includes logo usage rules, typography, colour system, social templates and presentation assets, ensuring the project can scale while staying consistent across partners and channels.

2) Website and digital experience

EuroAFF has developed the bootcamp website as the central hub for information and registrations. The structure is designed to make the value immediately clear for executive audiences: programme overview, partner credibility, speaker blocks, participation conditions, sponsorship visibility and a clear call-to-action.

3) Communication strategy and messaging

A full communication strategy has been prepared, including key messages, audience segmentation (executives, HR/learning leaders, compliance, tech leadership), channel planning and editorial rhythm. The tone is intentionally “boardroom-friendly”: clear, direct, business-focused, and aligned with the realities of decision-makers who need actionable takeaways.

EuroAFF is committed to this initiative, which is communicated with the same quality and ambition as the programme itself, supporting visibility, credibility and long-term impact.

HP

Tanya Endshpill

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